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Businesses told they would benefit from supporting staff to do voluntary work

Camden Giving director aims to link people who work in the borough with those who live here

18 October, 2018 — By Richard Osley

Natasha Friend from Camden Giving addresses councillors at last week’s full council meeting

BUSINESSES have been urged to help their staff volunteer for local organisations.

Natasha Friend, the director of Camden Giving, an organisation that links companies to local community groups and charities, said there was a “lack of cohesion between people who are working here and people that are living here”, adding: “People that are working here generally having no idea of the local community issues.”

Speaking at last week’s full council meeting, she said: “I was talking to someone from a business in Camden Town who really didn’t have any idea that young people might be feeling unsafe in Camden, that was new news to him because it wasn’t part of his life.”

Ms Friend added: “Equally, I talk to people who do live here and talking to a girl who lives in King’s Cross who talks about the buildings just coming up and she said it’s all just very functional, and none of that function is for me.”

She said volunteering was a good way to bring the two groups together – and that businesses which had made Camden their home would see happier employees if they let them get involved community projects,

“I don’t think businesses anywhere, including in Camden, have fully woken up to the value in encouraging their staff to be involved in the local community,” she said, and suggested that staff would be retained for longer if they felt part of the local area.

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